Top 10 Elements of Successful Lead Nurturing June 6, 2012

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A successful lead nurturing program can have a profound impact on an organization's bottom line. But where do you begin? Join OMI June 6 at 2pm ET for the complimentary class, "Top 10 Elements of Successful Lead Nurturing."
Marketing automation pioneer Carlos Hidalgo will share the necessary prerequisites and elements of proven, successful lead nurturing programs.

You'll learn how to:

- get buy-in from key stakeholders in both marketing and sales
- integrate your lead nurturing program with your overall demand generation program
- develop SMART goals and KPIs for lead nurturing
- develop a plan of action for getting your lead nurturing program off the ground

This class is a complimentary preview of the Online Marketing Institute's Marketing Automation Crash Course: A B2B Roadmap for Driving More Leads to Revenue (June 11, 2012 at 12pm ET).