Three keys to online success : Findability, Usability & Measurability October 9, 2007

In today's competitive online marketplace, offering good products or services at attractive rates is not enough. The most successful companies on the web have mastered the three pillars of online success:

Visibility – creating a site that turn searchers into customers through effective search engine optimisation and pay per click strategies.
Usability – ensuring that users have a good experience from the moment they arrive on the site until they complete their purchase.
Measurability – clearly aligning the performance of the website with the success of the business to identify what is and isn't working to feed back into strategy and planning.

In this one-day seminar we will explore how these three goals can be achieved within a profitable end to end online strategy. Focusing on online retail, travel and financial services, the course will present examples and case studies of companies that have made cost-effective changes to maximise their online success. Attendees will learn the key factors that can make or break the customer journey, including: Search Engine Marketing, Usability and Analytics.

Official Website: http://threekeystosuccess.eventbrite.com