This house believes that Behavioural Marketing represents an Opportunity not a Threat! November 12, 2008

Behavioural marketing - observing a user’s online behaviour in order to serve relevant advertisements - is increasingly being looked to as a replacement for more traditional marketing methods. Being able to track and profile people’s online activity certainly offers advantages to prospective advertisers but what of the individual?

Advocates see it as incisive, highly personalized and driven by users’ behaviour. Opponents feel that it is an invasion of privacy and a further infringement on consumer rights. Could there be a compromise position between these two opinions?

To find out, BCS NLB are hosting a debate. Our expert speakers will present the case for and against our motion. They are:

* Proposing: Anant Joshi, Director, Partnerships and Sales Engineering, Eyeblaster Ltd (www.eyeblaster.com)

* Seconding: Donald Hamilton, Managing Director,Wunderloop Ltd (www.wunderloop.com)

* Opposing: Peter John, Founder, Dephormation.org.uk (www.dephormation.org.uk)

* Seconding: Richard Clayton, Advisor, Open Rights Group (www.openrightsgroup.org)

Come and join us at this informative and instructive debate and share your views.

*** This debate is FREE to attend, but registration in advance is required. Please register via www.nlondon.bcs.org by Monday the 10th of November. ***