Third Thursday: Podcasting in PR & Marketing July 27, 2006

To the uninitiated, it sounds a lot like a haphazard cultivation method. However, podcasting has become one of the most intriguing -- and most misunderstood -- media distribution vehicles to arrive in recent memory.

And arrive it has. In one case, a podcast from two Virginia moms netted six figures of sponsorship from one of the country's biggest brands.

The voice of Edelman PR (at least insofar as he hosts their earSHOT podcast) will be leading this special edition of Third (technically "Fourth") Thursday.

We'll be posting the speaker linup here shortly, this promises to be good.

Official Website: http://publicrelations.meetup.com/79/