There is a story behind every link June 24, 2008

Ever wonder how a large corporate web site navigation system is designed, and how it evolves over time? How certain links find their way to the corporate home page, while other ones do not? How major changes in the corporation's business affect the web site navigation? And how the IA of the corporate web site can give clues about how well the business is doing?

If so, then join Keith Instone as he tells stories about the information architecture of ibm.com.

Official Website: http://www.torchi.org/Default.aspx?pageId=91841&eventId=17628