Theodora & Callum Shopping Event July 6, 2012

Theodora & Callum Shopping Event
03:00 pm - 05:00 pm
The Blue Parrot, East Hampton,

Mariska Hargitay, Desiree Gruber, Carrie Shumway and Heather Mnuchin will host an exclusive Theodora & Callum shopping event benefiting the Joyful Heart Foundation with refreshments at The Blue Parrot. In addition to highlighting the organization’s transformative work, 20% of all sales during the week of Friday, June 29th until Sunday, July 8th will benefit the Joyful Heart Foundation.

Born out of a love for collecting beautiful things from all over the world, Theodora & Callum is an accessories-based line featuring scarves, jewelry, shoes and bags inspired by their travels. The latest collaboration between acclaimed fashion luminary Stefani Greenfield and entertainment producer Desiree Gruber, Theodora & Callum is a highly personal collection but the freedom of expression it will impart on its wearers is to each their own. The brand recently opened their first retail outlet in East Hampton, NY over Memorial Day Weekend.

Mariska Hargitay founded the Joyful Heart Foundation in 2004 after her eyes were opened to the epidemics of sexual assault, domestic violence and child abuse while playing Detective Olivia Benson on Law & Order: Special Victims Unit. Today, Joyful Heart’s mission is to heal, educate and empower survivors of sexual assault, domestic violence and child abuse, and to shed light into the darkness that surrounds these issues. Since 2004, Joyful Heart has directly served over 6,000 survivors and the professionals who care for them and has provided life-saving help to hundreds of thousands more. For more information, please visit www.joyfulheartfoundation.org.

About Stefani Greenfield & Desiree Gruber
Stefani Greenfield is the Co-Founder of the internationally acclaimed SCOOP NYC stores. She was a judge on Bravo's Launch My Line in 2009 and currently hosts Unracked with Gilt Groupe and Curations with Stefani Greenfield on HSN. Stefani also makes regular appearances on national television, including The Today Show and has been profiled in countless fashion, business and trade publications. In September 2008, she launched a consulting company called MY NEXT ACT that focuses on creating and building brands in fashion and entertainment. In November of 2011 Greenfield was named Chief Creative Officer of The Jones Group.

Desiree Gruber is the Founder and President of the multimedia production company, Full Picture. Over the past two decades she has been instrumental in building some of the world’s most prestigious brands such as Victoria’s Secret as well as guiding the careers of high-profile personalities including Heidi Klum. She is the Co-Creator and Executive Producer of the Peabody Award-winning and Emmy-nominated series Project Runway.

Current collaborations include Curations with Stefani Greenfield, Grayce by Molly Sims, Fashion Roadmap and an upcoming project with music icon, Diane Warren.

DATE: July 6, 2012

TIME: 3 – 5 PM

PLACE: Theodora & Callum Store
55 Main Street, East Hampton, NY
(btw Newton and Huntting Lane)
http://www.theodoraandcallum.com/

Drinks and refreshments from 4 – 5PM
The Blue Parrot
33A Main Street, East Hampton, NY
http://blueparroteasthampton.com/

40.9631800000 -72.1857300000