The White House Message Machine: How it Spins Faster Than Ever September 15, 2011

Join Steven Thomma, Senior White House Correspondent for McClatchy Newspapers, as he provides his keen insight and perspective on ways the White House uses technology and the media to shape public opinion and minimize political pushback.
Thomma will describe the enormous communications operation within the White House which has become a crucial element to the ever-expanding presidency. Thomma will also look at how White House communication uses a blend of old and new techniques and technology as a means to cut through a polarized partisan landscape and a dizzying array of modern mass media that abbreviate attention spans and fracture public attention.

Thomma is the Winner of the 2010 Gerald R. Ford Journalism Prize for Distinguished Reporting on the Presidency.
A reception will follow the program. Free Admission. Open Seating. Free parking

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