Getting a corporate blog off the ground is one thing, but how can you introduce a complete social media strategy inside your organization? And is your organization ready? Learn the potential behind social media and what it takes to change your marketing and communications model into a conversational and participatory one.
Speakers:
John Bell, Managing Director Ogilvy PR Worldwide, DC
Pierre Wielezynski, Communications Officer-Online Outreach, The World Bank
$10 fee, business attire
Official Website: http://guest.cvent.com/EVENTS/Info/Summary.aspx?i=830785a1-404f-4e59-ae7e-fb60494cf475
Added by JodyAgIII on March 20, 2007