The View from the Creative Director's Chair September 30, 2008

The View from the Creative Director's Chair

How do you feel about clients dealing directly with the creative department? Does the account team know how to sell the work? Can the creative strategy ever be creative and not an idea killer?

What is a creative director to do since marketing communications is a messy business and the responsibility for getting high quality work seems to rest on the shoulders of the creative team. Making great work never seemed harder. And now, the senior team is threatening to leave and the agency CFO is getting involved!

What can creative directors do to maximize the quality of their creative teams in the face of such complexity? Take this opportunity to get new ideas on what you can start doing right now.

Who Should Attend?

Marketing executives, creative teams and agency executives with a passion and appetite for enhancing the quality of their marcom work through great creative.

Our Panel

Peter Ignazi
Senior Vice President
Creative Director
BBDO

John Farquhar
President
Wild Mouse

Doug Linton
Creative Director
ACLC

Ron Tite
Creative Director
Sharpe Blackmore

Mary Maddever
Editorial Director
Strategy



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Official Website: http://amaseptember30roundtable.eventbrite.com