The Truth behind "Good Deed" Marketing July 25, 2007

Boston Marketing Club- the Event for Professionals Passionate about Marketing

Produced by the Boston Chapter of the American Marketing Association

Every year, companies contribute hundreds of millions to charities, start foundations and encourage employees to volunteer in their communities. Many of these good deeds are well-documented and produce a "halo effect" for their sponsors: McDonald's and the Ronald McDonald House, The Boston Red Sox and the Jimmy Fund, Starbucks and Fair Trade Certified Coffee, to name a few.

So why do companies pour their time and money into performing good deeds? Are they just looking for tax deductions and public relations gambits, or are they sincerely committing themselves to improving our world?

Do customers really care - and do they demonstrate more loyalty to socially responsible companies?

The Boston Marketing Club is about much more than networking, although networking is highly encouraged. Our events bring together marketers from one of the nation's most enthusiastic and innovative marketing communities. Meet new people, discuss a hot topic of the day and participate in real-time opinion polling led by "The Connectors*." Check out a previous event .

If you're fed up with the same old routine (slap on a nametag, grab a drink, exchange some business cards), get ready for something new. Meet the thought leaders, members of your community - people who share your passion for marketing.

Price: $10 for AMA members. $30 for non-members

Billiards and appetizers are included / cash bar.

*CONNECTORS - You know these people, they're the ones that keep us talking, the life of the party. Think you've got what it takes to be an AMA Boston Marketing Club Connector? Click CONNECTOR

We hope to see you there!

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To join the AMA, visit http://www.marketingpower.com/content473.php .

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Gold Level Sponsor: Staffing for Marketing Organizations
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About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The Boston chapter of the American Marketing Association (AMA Boston) was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With nearly 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.

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Contact Information
American Marketing Association - Boston
77 Rumford Ave, Ste. 3B, Waltham, MA 02453
Email: theoffice@amaboston.org
Web: www.amaboston.org

Official Website: http://www.amaboston.org