The Secrets of Getting Your Marketing and IT Departments to Work as a Team November 10, 2011

They say men are from Mars and Women from Venus—perhaps that distance aptly describes the chasm between IT and marketing. Those “IT Geeks” just don’t get those “Marketing Color Thinkers” and vice versa. Yet in today’s internet and technology-driven world, most initiatives in marketing can’t succeed without strong IT support. Donald will discuss a variety of organizational and business process activities that Archstone has engaged in to bring their IT and Marketing teams together in building the industry’s premier marketing platform.

Join us November 10th at 2pm ET (11am PT) to learn the secrets!

> > Register Now! >> https://www1.gotomeeting.com/register/127585633

Donald is Group VP, Strategic Systems at Archstone, a large MFH operator. He is directly responsible for pricing and revenue management and Archstone’s entire marketing platform including eCommerce, field marketing, creative services and corporate communication. Prior to joining Archstone, Donald led the team that built the Lease Rent OptionsTM software, the industry’s first pricing software.

This webinar would not be possible without the support of our amazing sponsors, MyNewPlace and Property Solutions! So please take a moment to check them out!

Official Website: https://www1.gotomeeting.com/register/127585633