The Role of Landing Pages in Improving Web Site Conversion April 9, 2009

The South Florida Interactive Marketing Association (SFIMA), a support and best practices group for the interactive marketing community, will present its next monthl program entitled "The Role of Landing Pages in Improving Web Site Conversion" on Thursday, April 9, 2009 from 6:30pm to 8:40pm at the Riverside Hotel, 620 East Las Olas Boulevard in Fort Lauderdale.

The program will feature a case study by American Greetings, the world's largest publicly owned creator, manufacturer, and distributor of social expression products, on the strategic role of landing pages in search marketing to demonstrate how "post-click marketing" improves the efficiency of paid search.