The Reigning Sound March 3, 2007

The Reigning Sound was born in Memphis, TN. Its daddy was Flash & The Memphis Casuals 45; its mother was a Barbara Pittman single. Life was not easy for this musical what-not. Kids shunned it for it's rock 'n' roll sensibility and obvious lack of polished shtick. In true stepchild fashion though, the band continued to develop a unique sound all it's own that didn't really focus on any of the preconceived genres. Within weeks it found its audience and was shakin' down the house at clubs all over town. CoCoComa is a new husband and wife duo, a pair that played energetic, grizzled rock that is stripped back to its raw essence.