The Promise of Personalized Medicine: Gameshow Edition! June 21, 2010

When it comes to our health, we're often overwhelmed, scared and confused about how to mind it - so we don't. Thomas Goetz will explain how personalized medicine isn't just about tailor-made drugs; it's about our personal data. We now have the technology to track and collect this valuable personal information, leading us to possibly better, more informed health decisions.

But rather than just talk about this field, we're transforming our humble science cafe into an interactive gameshow about personalized medicine. What we eat, whether we exercise, whether we walk or drive to the corner store, whether we follow our doctor's orders - all of these choices add up into our health, for good or for ill. There are emerging tools to track and combine personal health data with a bounty of generic health information - all to help with those BIG decisions about our health. Thomas Goetz, Executive Editor of Wired (aka Bob Barker), will guide us through the futuristic game of personalized medicine. Are you ready to play "The Decision Tree?" Come on down!

Official Website: http://www.sciencecafesf.com