The Power of the Press Release - How Do You Get Your Story Covered by the Media? July 11, 2007

Do you know that almost 75 percent of news stories come from press releases? How often do small businesses and independent professionals send out a press release? Not so often, is my guess. An opportunity missed? Perhaps, yes.

It is relatively easy and inexpensive to write and distribute a press release. In the worst case, nothing happens. In the best case, you have free publicity.

Topics that I will cover in this workshop:
- When can a small business owner or indie benefit from a press release?
- What makes a story newsworthy?
- How do you write a press release?
- To whom do you send a press release?
- How do you develop a media list that makes sense to your business?

This workshop is relevant for any indie or small business owner who has a story to share with the world, now or in the future. Examples are, but not limited to: you will open a spa, store, or catering service, publish a book, reach a milestone in your business, launch a new product, decrease your prices dramatically, support a local community activity, or expand your business.

I gained my insights in the power of the press release during the last ten years when I worked as PR representative and director of Marketing and Communications for different organizations. In my current work as consultant, I help small businesses identify newsworthy stories and communicate those through a press release.

Online registration required in advance - event limited to 12 participants.

Official Website: http://biznik.com/events.html?id=361