The Power Of Social Media: Targeting Hispanic Consumers April 6, 2010

A PANEL DISCUSSION WITH THE DFW AMERICAN MARKETING ASSOCIATION

Dallas/Fort Worth: Social media websites are proving to be a great marketing tool as a primary source of social networking, news, and entertainment to millions of consumer in our growing multi-cultural marketplace. Based on AOL Advertising's Hispanic CyberStudy, Hispanic consumers view the internet as a very important information source in the purchase decision-making process. They look to the internet to learn about products, brands, features, stores and pricing. But, how receptive is this influential audience to engaging or interacting with brands on social media?

Join this discussion with our panel of Hispanic/Latino marketing experts and learn more about the power, strength and opportunities with these tech-savvy media trend setters.

Panelists include Mark Harland, Regional Marketing Manager, Chevrolet; Santiago Bourges Waldegg Interactive Creative Director, Dieste and Jeff Whang, Strategist, Moderating is JD Garza, President/CEO, En Vivo

All Multi-cultural and Hispanic/Latino marketing professionals, PR and social media professionals, small and medium size business owners, sales reps, agencies, affinity groups, and Chambers of Commerce will find this presentation invaluable.

Event Takeaways:
* Understand how social media campaigns can be used to launch your brands
* Learn how social media has changed online consumption
* Discover the cultural factors behind communicating through social media

When: Tuesday, April 6, 2010 from 6:00-8:00pm
Registration: http://bit.ly/9gYAkC
Where: Studio Movie Grill Dallas
11170 N. Central Expwy.
Dallas TX 75243 United States
Cost: Pre-registered: Members $25, Non-Members $35

About the D/FW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually in Dallas and Fort Worth, including nine Special Interest Groups (SIG) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) and practices (Branding, Marketing Research, New Media, etc.). The Chapter also launched a mentoring program and a Professional Development SIG in 2009 to help strengthen the skills of marketing professionals in transition. Recent keynote speakers include: Mary Kay, Fluor, Frito-Lay, GfK, Chevrolet, The Container Store, Fossil, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.