The Power Of Mobile Marketing For Fundraising May 14, 2010

Dallas/Fort Worth: Timing is everything. The Red Cross launched a mobile giving strategy just three hours after the devastating earthquake in Haiti. The results of the campaign were astounding and it is their belief that this mobile strategy has forever changed how donors will give during large-scale disasters. On top of launching the mobile giving strategy, the American Red Cross also utilized social media to alert the world about how they could give by texting "Haiti" to 90999. Social media drove the Text Campaign, again revolutionizing how we will communicate with the world in the future.
Pocketstop’s Mobile Giving services allow charitable organizations to implement a Mobile Donor Acquisition Strategy. By using a keyword along with text messaging any non-profit organization can use mobile to drive awareness and accept donations.

Join our panel discussion on Mobile Giving featuring Brian Teague, President ad CEO of Pocketstop and Anita J. Foster, the Senior Communications Officer of the Dallas Area American Red Cross. They will share their perspective, results and ways that you can leverage this new fundraising tool. Non-profit fund organizations, brand managers, CMOs and agencies will find this presentation to be enlightening and a great introduction for how to efficiently raise money in a relatively short time.

Event Takeaways:
* Learn how mobile fundraising works
* Find out how to set up and execute a mobile giving campaign
* Understand the best practices once a campaign has been established

When: Friday, May 14 11:30am-1:00pm
Registration: http://bit.ly/dtHTqe
Where: Center for Community Cooperation
2900 Live Oak
Dallas TX 75204 United States
Cost: Pre-registered: Members $20, Non-Members $30