The Power of Email Marketing: Restaurant Edition August 4, 2008

This workshop will demonstrate how to design and execute email campaigns aimed at achieving better results and build lasting, positive reputations. Participants will learn best practices for building a quality list, increasing email open rates, encouraging readers to take action, and analyzing click-behavior to improve results. The program will showcase real Boston restaurant success stories and practical applications to teach email senders how to match their communications to patron preferences.

Who: Zak Barron, Regional Development Director, Constant Contact and Alec Stern, Vice President, Strategic Market Development, Constant Contact