The Power of Cause Marketing Partnerships with Bruce Burtch June 26, 2009

The Bay Area Consultants Network Presents:

The Power of Cause Marketing Partnerships with Bruce Burtch

Cause marketing is a partnership between two or more nonprofit and for-profit organizations that benefits each party’s individual marketing objectives, while striving to create a greater good for the community through their combined resources. What’s more, it can help companies engage their employees in meaningful morale building activities in this time of the ever-present fear of job loss.

* 92% of the public have a more positive image of a company that supports a cause they care about.

* 87% of the public are likely to switch from one product or service to another (price and quality being equal) if the other product or service is associated with a good cause.

* 87% of employees in companies doing cause marketing feel a strong sense of loyalty to them.
* According to Fast Company, “Brands that engage people emotionally command prices as much as 20 to 200 percent higher than competitors’ and sell in far higher volumes.”

This presentation will show you how cause marketing can stimulate your consulting practice, the community groups you are engaged with, and your family life. You will learn what cause marketing is, what it is not, and why a well-executed cause marketing campaign may be the most effective, most cost-efficient form of marketing available today. Learn how you can use cause marketing both for your clients and for your own consulting practice.

About the Speaker:

Bruce Burtch is a nationally-recognized cause marketing expert. He helps for-profit and nonprofit organizations develop win-win partnerships which maximize their strategic marketing and fund development. Clients have included the American Red Cross, San Francisco Examiner, U.S. Olympic Committee, Marriott Corporation, AT&T, Special Olympics March of Dimes, and many more. For more information, visit www.bruceburtch.com