“The Night of the Ad” (La Nuit de la Pub) March 7, 2011

An evening with Anne St. Dreux Director/Founder of “Maison de la Pub” in Paris
Minneapolis, Minn. — From the first film produced by the Lumière Brothers to the most sophisticated special effects, from French advertisements to the most distant creations, the “Nuit de la Pub” proposes a trip in time and space. In partnership with la Maison de la Pub in Paris, Alliance Française and Minneapolis College of Art and Design (MCAD) present an evening of screenings, lectures and discussions led by Anne Saint Dreux. Saint Dreux will present in MCAD Auditorium 150 in Minneapolis on Monday, March 7 at 6pm. The lecture will be in English.
Anne Saint Dreux is currently Director-Founder of the “Maison de la Pub” in Paris and the official representative of the “Art Directors Club” of New York for France. Proposed by the “Maison de la Pub,” Saint Dreux presents “Is there a strategy of emotion?” emotion in French advertising. Emotion is a part of advertising history: the staging of emotion. There is the socio-cultural background of the television viewer as well as his own affective state which makes him a more or less vulnerable subject.
The Alliance Française, a Minneapolis-based nonprofit organization, offers French language classes and cultural events to the Twin Cities community. To learn more, visit our website at www.afmsp.org or call 612-332-0436.

The Minneapolis College of Art and Design is a nationally and internationally recognized institution featuring innovation and interdisciplinary approaches to visual arts education. To learn more, visit their website at www.mcad.edu or call 612-874-3700.

Official Website: http://www.afmsp.org