The New Global Market: Focusing on China and Japan May 19, 2011

An incredible opportunity to learn keys for
launching and growing business in Japan and China
International sales and marketing experts will share their advice for navigating your sales efforts in the Pacific Rim during this very special SMEI Minnesota event

The Japanese and Chinese markets continue to be enormous business opportunities for U.S. companies, yet success often hinges on understanding and managing the cultural differences, as well as the depth of your market knowledge.

On May 19th, Sales & Marketing Executives International, Minnesota Chapter will present a cosmopolitan event, providing practical ideas for both businesses that are considering entering the Chinese and Japanese markets, and for those looking to expand existing business.

Featuring a skilled panel of sales, marketing and management executives with a bounty of real-life experience with growing and developing business in China and Japan, The New Global Market, Focusing on China and Japan: Selling, Marketing and Management Challenges will leave you with a better grasp of how to initiate international business, how to grow distribution, and how to move from distribution to direct sales in China and Japan.

The New Global Market, Focusing on China and Japan: Selling, Marketing and Management Challenges will be moderated by Jeff Jiang, president of TransWealth Advisors, LLC., who will join this sales-savvy panel:
• Larry Tan, director of international business development for Twin City Fan Companies, Ltd.
• Aron Yngve, marketing director for Minnesota Rubber and Plastics
• Wesley Tang, international business consultant

SMEI Minnesota is the only internationally accredited sales and marketing chapter of Sales & Marketing Executives International in the state, and is targeted towards senior management in sales and marketing. This event is open to the public, but prior registration is required. Go to www.smeiminnesota.org to register for this event.

The details
What: The New Global Market, Focusing on China and Japan: Selling, Marketing and Management Challenges
When: May 19th from 4:30 p.m. – 7:00 p.m.
Where: Fort Snelling Officers’ Club
Cost: $200 for event + new membership; $30 for members; $50 for non-members; $20 for students

About SMEI International and Minnesota
SMEI International includes 27 U.S.-based chapters with locations in China, Mexico, Puerto Rico, India, Japan and Europe. The SMEI Minnesota chapter is the only internationally accredited sales and marketing chapter of Sales & Marketing Executives International in the state, and is targeted towards senior management in sales and marketing. The SMEI Minnesota chapter was started to take advantage of the long standing principles and benefits provided by the SMEI International Association. The local chapter has aligned itself with SMEI's five founding principles, it provides certification opportunities offered through SMEI, and utilizes the international resources well needed in this global marketplace. In addition, the local chapter, working closely with SMEI international, provides many other benefits as determined to be important to better serve the members, students, businesses, and communities in Minnesota.

About Jeff Jiang
Jeff Jiang, president of TransWealth Advisors, LLC, is an experienced China business consultant and a founding member of the Minnesota Chinese American Professionals and Entrepreneurs Club, as well as a frequent speaker on subjects regarding business in China. Jeff also authored the well-circulated article Top Ten Misconceptions About Doing Business in China.

Jeff received his B.A. with honors from the Foreign Affairs College in Beijing, China. He also earned a Master’s Degree in Political Science with a focus on Asia, as well as a second Master’s Degree in Human Resources and Industrial Relations from the Carlson School of Management.

About Larry Tan
Larry Tan is Director of International Business Development for Twin City Fan Companies, Ltd. (TCF), a leader in the industrial and commercial fan and blower industry. In 2006, Larry established Twin City Fan (Shanghai) Ltd. Co. a Wholly Owned Foreign Enterprise (WOFE) in Shanghai, China, and subsequently grew the business from nothing to 40M RMB in three years. In addition to traveling to China frequently, Larry also travels to Europe and South East Asia to grow TCF’s global business. Twin City Fan has manufacturing plants in Shanghai, Singapore, India and Czech Republic. Larry’s international team supports these plants and manages the global distribution network for TCF products.

Larry Tan has a MBA from Carlson School of Management and a M.S. from University of Minnesota. Growing up in Wuhan, China, Larry has a B.S.E.E from Zhejiang University in Hangzhou, China.

About Aron Yngve
Aron Yngve, marketing director for Minnesota Rubber and Plastics, has over 25 years of international sales and marketing experience covering the U.S., Europe and the Far East. His career has spanned a variety of international sales and marketing positions, including Alps Electric Company (Japan), Graco Inc. and Phillips Plastics.

Aron is a graduate of the University of Minnesota and the University of St. Thomas, and also speaks Japanese.

About Wesley Tang
Wesley Tang has successfully led Minnesota companies in their development of international markets, primarily in the Pacific Rim, and particularly in China. Wesley’s extensive experiences include consumer packaged goods (Red Wing Shoe Company, Anagram International), franchising systems (International Dairy Queen, Snap Fitness) and industrial products (Conwed Plastics).

Tang specializes in premium branded products, companies and manufacturers wanting to grow their profits in international markets. He is a graduate of the University of Minnesota with a degree in Chinese.

Official Website: http://www.smeiminnesota.org