The Neuroscience of Leadership: Maximize Effectiveness September 20, 2010

Pilots and doctors are tested for competence, why not leaders too?
While we have long had the academic study of leadership, this has not yet led to an ability to objectively measure or predict who could be a good leader. Instead we have a plethora of leadership theories such as the 'great man' theory (leaders are born not made), 'trait theory' (leaders have certain qualities) and 'transformational leadership theory' (leaders are able to inspire followers).

This is about to change. A new field, called "NeuroLeadership" allows us to objectively test who we put in charge as thoroughly as we test doctors and pilots. Meet the man who coined this term at this special presentation brought to you in partnership with SBODN, The Silicon Valley Coach Federation and the Future Forum.

The ability to intentionally address the social brain in the service of optimal performance will be a distinguishing leadership capability in the years ahead. Discover strategies to more effectively engage your employees' best talents while supporting collaborative teams and creating an environment that fosters productive change.

About the Speaker
David Rock is the founder and CEO of Results Coaching Systems (RCS), which has operations in 15 countries across the globe. In his capacity as CEO, David works with Fortune 500 clients specializing in embedding internal coaching capacity within organizations to develop leaders, retain talent, improve performance, and change culture. David is the author of several books on coaching and his paper 'Managing with the Brain in Mind' was the most downloaded of 2009 at Strategy+Business.

Official Website: http://www.nchra.org