The National Commercial Pricing Optimisation Summit 2012 September 3, 2012

Evidence-Based Strategic Pricing, Value-Driven Tools and Analytics for Driving Supply-Side Revenue Optimisation in a Competitive Marketplace
4 & 5 September 2012 – Quay Grand Suites, Sydney
In a dynamic economy, many organisations have found themselves falling into the trap of a reactive strategy of discounting heavily in order to survive, with increased competition and demand by customers for reduced pricing. This, unfortunately, is not a sustainable path to prosperity. This situation has altered the playing field in many industries and made it difficult for many organisations to sustain growth and profitability, let alone survive. The interconnectedness of supply networks magnifies the problem, as heavy discounting at the end-customer front sends a negative ripple effect throughout the supply chain as margins tighten for all players.
Progressive organisations are re-thinking their pricing strategies, commercial arrangements and in some cases their entire business models in an effort to proactively adapt and re-position for growth. This begins with maintaining a healthy pricing discipline, understanding if / how the market place has changed and conducting a self-assessment on whether current pricing strategies are sustainable. The good news is there are evidence-based tools and strategies that organisations can use to inform pricing decisions and ensure they are responding based on evidence, as opposed to assumptions or market reaction. A return to the basics of good analysis, providing greater customer value, differentiation through improved service, well managed commercial relationships all combine to provide sustainable alternatives to entering an unproductive price-war among competitors.
The National Commercial Pricing Optimisation Summit 2012 provides practical and transferable insights from both the commercial B2B & B2C services and product industries, as well as a robust panel in experts to help you to understand, apply new thinking and adapt strategies to maximise commercial returns.
To view the brochure click here; http://bit.ly/Mh1bkl
Explore:
• Understanding Human Factor Impacts and the Behavioural Economics of Pricing
• Monitoring Elasticity of Demand for Commercial Success
• Revenue Optimisation – Protecting Margins through Pricing Discipline
• Maintaining Profitability in a Competitive Market – Finding Alternative Value Differentiators
Who Will Attend:
Executives, Directors, General Managers, Managers, Analysts and specialists responsible for:
• Pricing / Commercial Analysis
• Commercial Management / Development
• Revenue Management
• Sales and Marketing / Business Development
• Category Management / Segments
• Product Management
• Supply Chain
• Demand Management / Forecasting
• Economic Analysis
To register or for more information, contact Liquid Learning by email: marketing@liquidlearning.com.au, Phone (02) 9437 1311 or visit: www.liquidlearning.com.au