The Name Inspector Workshop - How to Choose the Right Name for your Business March 19, 2007

Choosing the right name for your business is the first and most important marketing decision you make. A good name gives your business wings, and a bad one is a burden you carry everywhere. How can you tell the difference? What makes a great business name?

Join Christopher Johnson--aka The Name Inspector--for a two-hour workshop on the art and science of naming. Learn about different types of names, how the sound of your name can work with you or against you, why the meaning of your name is ALWAYS important, even when it's not, how you can tap into shared metaphors, and other secrets of the naming pros.

You're welcome to just listen and learn, but you'll get the most out of this workshop if you come prepared to brainstorm.

Online registration and $20 fee required to attend this event at http://biznik.com/events.html?id=280

About The Name Inspector: Christopher Johnson is a PhD linguist with years of experience as a professional namer and name analyst. He blogs regularly on the subject at www.thenameinspector.com.

Official Website: http://biznik.com/events.html?id=280