The IMC Approach: Leveraging Communications Initiatives for Maximum Impact February 20, 2008
3000 North East 151st Street
Miami, Florida
Miami, Florida
The integrated marketing communications (or IMC) approach to public relations programming can leverage an organization's communications efforts for maximum return.
Official Website: http://cms.prsa.org/PDseminars/DisplayEvent.cfm?semID=25
Added by mBLAST on January 23, 2008