The Future of Mobile Advertising - Introducing the AIMIA Mobile Advertising Guidelines August 27, 2007

The AIMIA Mobile Industry Group is delighted to announce the launch of the AIMIA Mobile Advertising Guidelines at a morning forum on August 28. The forum will also feature insights from the industry's latest experiences with mobile advertising.

Mobile advertising is the placement of advertisements (currently display and search are the most commonly used) on mobile internet sites – both on the carrier portal and off-portal. Mobile advertising has the potential to deliver highly targeted, highly personalised advertising to a majority of the population – all those that have a mobile phone. Brands, publishers and agencies have begun to use mobile advertising for a wide variety of marketing motivations including customer acquisition, revenue generation, brand awareness and distribution.

Following extensive consultation with carriers, publishers, content aggregators and content providers here in Australia and with industry bodies internationally, the AIMIA Mobile Industry Group has formulated Mobile Advertising format guidelines to support the professional growth and development of Mobile Advertising here in Australia. The guidelines have also been endorsed by the Interactive Advertising Bureau (IAB) Australia.

Join us at this interactive two hour forum on August 28th to hear about recent experiences and best practice in mobile advertising and receive the AIMIA guidelines for Mobile Advertising formats. Speakers confirmed to date include:

- Chris Noone, Group Director, Mobile, ninemsn
- David Green, General Manager – New Business, Vodafone
- Jason Jercinovic, Managing Director, Communicator Interactive
- Claudia Sagripanti, Director, VentureOne and Chair, AIMIA Mobile Industry Group

More speakers to be confirmed shortly so stay tuned. However bookings are essential, so to reserve your place register now.

Event Details
Date: Tuesday, August 28
Time: 9:30am - 12:00pm
Venue: Telstra Auditorium
Address: Level 2, 400 George St, Sydney

Early Bird Discount (Before August 10)
$50 Members
$100 Non-Members

Standard (After August 10)
$60 Members
$120 Non-Members
(GST Included)

With thanks to the AIMIA Mobile Advertising Council: Sensis, belong, News Digital Media, ninemsn, TigerSpike, Communicator Interactive

Organised by AIMIA and endorsed by the Interactive Advertising Bureau (IAB) Australia.

Official Website: http://www.aimia.com.au/i-cms?page=3355