The
 Exabyte
 Era 
and 
Why
 Broadband 
is 
Essential
 for
 Everyone July 18, 2008

The
 Exabyte
 Era 
and 
Why
 Broadband 
is 
Essential
 for
 Everyone
Ken
 Wirt, 
Cisco 
Vice 
President
 for
 Consumer 
Marketing

Please 
join
 the
 Hawaii 
Broadband
 Task 
Force in 
their 
meeting 
with 
Ken
 Wirt, 
Cisco's 
Vice
 President
 for
 Consumer
 Marketing on July 18, 8:30am at the Hawaii State Capitol Rm 309. Ken
 will
 discuss
 the
 imperative
 for
 advanced
 broadband
 services 
for 
all. 

Legislators, 
policymakers, 
technologists,
 media
 and 
interested
 members 
of 
the 
public 
are 
invited
 to
 attend.

Cisco's
 research 
indicates 
that 
the 
dam 
is
 about 
to
 burst 
for 
Internet‐based 
video 
and 
high‐bandwidth
 requirements
 will
 be
 embedded
 in
 many
 applications
 for
 business,
 entertainment,
 education,
 health
 and
 government.
 
Cisco's
 analysis
 indicates
 that
 continuous 
growth 
in 
Internet 
capacity
 will 
be 
essential 
for 
individuals, 
communities 
and
 regions 
that 
want 
to 
ensure 
their 
ability 
to 
participate 
fully 
in 
the 
digital 
societies 
of 
the 
21st
 century.

About Ken Wirt
Ken is responsible for partnering with Cisco, Scientific Atlantic, and Linksys marketing teams in the creation and implementation of Cisco’s consumer marketing strategy. his includes developing an overall corporate brand architecture and keeping a pulse on the consumer to develop the most effective marketing and messaging strategies for Cisco overall. Ken has over twenty years of marketing experience with a strong background in developing new consumer electronic categories. He led marketing for one of the first home computers at Atari, introduced the first CD-ROM-based video game system at NEC, headed marketing for the first PDA (Newton) at Apple, launched the first portable MP3 player (Rio) at Diamond Multimedia, and was CEO of the first indie music recommendation web site (Riffage). Most recently, Ken was SVP Worldwide Marketing at Palm where he developed the first consumer PDA (Zire), the first hard-drive based multimedia PDA (LifeDrive), and launched the second generation of Treo smartphones with many of the world’s leading service providers. Ken received an MBA from the Stanford University Graduate School of Business and a BA in The Psychology of Kinetic Media from the University of Michigan.

About 
the
 Hawaii 
Broadband 
Task 
Force

The
 Hawaii
 Broadband
 Task
 Force
 was
 created
 by
 the
 Hawaii
 State
 Legislature
 in
 2007
 to
 provide
 recommendations 
on
 how
 to:

(1) 
Remove
 barriers 
to 
broadband 
access, 
including 
gaining 
wider 
access 
to

public 
rights-of‐way;

(2)
 Identify 
opportunities 
for 
increased
 broadband
 deployment 
and
 adoption, 
including
 very
 high
 speed
 broadband
 services;
 and

(3)
 
Enable
 the
 creation
 and
 deployment
 of
 new
 advanced
 communication 
technologies
 in
 Hawaii.


The
 Task 
Force 
issued
 its 
interim 
report 
in 
December 
2007 
and 
will
 provide
 its
 final
 recommendations
 in
 to
 the
 Legislature
 in
 December
 2008.
 
For
 more
 information,
 see http://www.hbtf.org.