The Culture Code: An Ingenious Way to Understand Why People Around the World buy and Live as They Do June 8, 2006

Author Clotaire Rapaille

Somewhere in-between Bernard Henry-Levy, Hello Kitty, and Malcolm Gladwell?there is Clotaire Rapaille, the internationally revered cultural anthropologist and marketing guru to Fortune 100 companies. Dr. Rapaille breaks the codes of our most fundamental behavior regarding sex, money, shopping and health revealing what shapes and motivates our actions, and what makes us distinctly "American".
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Dr. G. Clotaire Rapaille is a distinguished expert in Archetype Discoveries and Creativity. Rapaille used the Culture Code to help Chrysler build and launch the success PT Cruiser and has worked with clients such as Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L?Oréal to name a few. He has written ten books including Creative Communication, a standard reference for the French advertising industry. He is a sought-after lecturer on creativity and communication. He received a Masters of Political Science, a Masters of Psychology, and a Doctorate of Medical Anthropology from the Universite De Paris - Sorbonne.

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