The Collective New Years Eve / 212-724-3900 December 31, 2010

Look no further, you've finally found THE one you've been searching for– THE hottest New Year's Eve party ticket for 2011, that is. Discover 2010’s latest, wildest and funkiest bar/restaurant/lounge to explode onto the scene. The Collective may be a fresh new face on the cobblestone block but in its former life, it housed the legendary boite simply known as One amongst Manhattan’s nightlife aficionados. Its former namesake, the legendary One Little West 12th is also The Collective’s address - the epicenter of all things glam and fab in the city. Located in the vibrant West Village enclave known the world over as the Meatpacking District, this is unequivocally Manhattan's premier nightlife destination where starlets, runway divas and the international jet set retreat to revel in nocturnal delights. We’re tempted to name drop but some people find it gauche! Let’s just say Neil Patrick Harris tweeted “great food, hot vibe”. The Collective is the creation of nightlife innovators behind the most exclusive, velvet-roped, celeb-packed party circuits in New York, Miami, LA and Las Vegas…STK, Tenjune and Coco de Ville, to name a few.

The Collective’s mood and décor are all about good old fashion good times with a posh twist! ICRAVE, the award winning design team behind STK designed this innovative, funky space that one can almost describe as something old, something new, something borrowed, something…OMG! How did they do that?!?! Trust us, you have to see it to believe it. Chances are you’ll do a double take, maybe even a triple but all in a good way! Think vintage Old New York meets Meatpacking couture chic. Imagine old slot machines, chairs made out of old street signs, and lamps made out of parking meters. The Collective proves that it marches to its own beats…the most intoxicating, high energy beats from a state of the art sound system, that is.

This New Year’s Eve, make the scene but most importantly be seen at one of the most innovative, hip and fabulous celebrations in the city. Highlights of The Collective’s all-out NYE festivities include a 5 hour premium open bar, hors d’oeuvres, world renowned DJ plus all NYE traditions including a champagne toast at midnight, festive party favors and a live countdown to 2011….and a joonbug.com photographer to capture the memorable (and most mischievous) moments of the night!

For more information, call 212-724-3900