The Business of Wine - An Executive Seminar January 12, 2009

Are you a sommelier, wine director, importer or simply a wine aficionado who is thinking about making a career change in the wine industry: take a day off and attend this full day executive seminar.

In this seminar, we will discuss and learn about the most important business trends in the wine industry:

* Consolidation of both wineries and wine distributors
* Understanding the evolution and developing sophistication of the American wine consumer
* Increasing importance of wine marketing (with business cases such as Yellow Tail, Fat Bastard or Red Bicyclette)
* Consequences of disruptive technologies such as internet, telecom or RFID
* Challenges of importing and marketing imported wines in the United States
* Areas of the industry that are recruiting and the profiles they are looking for

Official Website: http://www.giramondowine.com/events