The Brief October 20, 2011

The Brief is a student design competition simulating a late night at an ad agency. A design brief will be developed by Mike Sukle, Creative Director and Principal at Sukle, for our beneficiary client, The Center for Visual Arts a non-profit exhibition space and interactive art laboratory for Metro State students and the larger community. Intercollegiate teams of four students (a Senior, Juniors and a Sophomore or Freshman from Rocky Mountain colleges and Universities) will be directed by Senior Creatives from the local Design and Advertising community through three hours of pencil and paper concepting through digital execution culminating in a client presentation.

The Brief is open to Design and Advertising students at all levels. Each team will have minimum one laptop (not required to participate) but the focus will be on traditional concepting – thumbnail-sketches and mind-maps followed by digital roughs. In addition to receiving valuable real world experience, and networking opportunities with local Professionals and with each other, student winners will receive scholarship money.

$20 Registration fees will be pooled and awarded as scholarships for the winners.