The Book Trade as an Industry over the Long Twentieth Century: Mr. Bezos and Mr. Coase October 26, 2009

This series is presented by Dr. Daneil Raff, Professor of Management at The Wharton School of the University of Pennsylvania. Oct, 26 4:00-5:30
"Bookstores in Chains," is a presentation focused on the emergence development and economics of the bookstore chains, a format which has dominated the industry.

Oct, 27 4:00-5:30
"Wholesale History," is a presentation on the evolution of the wholesale sector of book trade. The lecture will provide an introduction on information technology and its impact on the book trade industry.

Oct, 28 4:00-5:00
"Mr. Bezos and Dr. Coase" is a lecture concerning the significance of the first prominent and long lasting internet book-selling firm, Amazon.com. Economic theory questions first raised by Dr. Ronald Coase in the 1930s will be discussed. Coase's ecomic theory is one of the works which led him to win the Nobel Prize in economics in .