The Art of Writing an Effective Media Release Course/Class February 23, 2011

The average newsroom is bombarded with thousands of media releases on a daily basis. So how do you ensure yours has 'cut through'? Learn the key ingredients to get journalists interested, how to find an angle, the language needed to hook them, the best structure for a release and how to be strategic. This interactive, hands-on workshop takes a close look at which organisations are getting it right when it comes to wooing the media and which ones are missing the boat.

Official Website: http://www.cce.usyd.edu.au/course/awem