The 2nd Annual National Public Sector Digital Media Officers' Forum 2011 June 20, 2011

Government agencies can no longer ignore the fact that their key stakeholders, renowned for their use of online media, are increasingly turning to the web for information and sharing their opinions through online social platforms. It is therefore imperative for agencies to establish a strong presence in the citizen-centric digital space in order to reach out with information and include the wider public in opportunities for development.

Delegates will hear a range of compelling case studies from a wide variety of agencies that are using innovative digital strategies that facilitate online participation, stimulate the senses, and put into action government 2.0 initiatives. They will also benefit from hearing the latest insights from researchers that have investigated patterns of human behaviour in relation to digital experience, cyber participation, government communication, and online publics. This case study and research driven approach will enable delegates to design digital media strategies that align with human behaviour to ensure optimal effectiveness and impact.

This forum will provide a space for Public Sector agencies to determine benchmarks and develop best practice methodologies as we look beyond basic digital strategies and move forward into more innovative, engaging, memorable, and effective ventures essential to advancing the future of our society.