The 2006 RSS Summit - Win & Retain Customers with a Direct Channel February 26, 2006

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This year's executive RSS summit is designed to share experiences, new tools, lessons learned and best practices with marketers, advertisers, and public relation professionals across industries and country borders. The elite speaker faculty was carefully chosen because of their accomplishments in the area of online communications. You will learn from public relations professionals, media gurus, online advertising leaders and interactive marketing experts on February 27 - March 1, 2006 at the Hyatt Regency Cambridge in Cambridge, MA at the Win & Retain Customers with a Direct Channel, The 2006 RSS Summit. We offer you a place to open your mind to the creative capabilities social media technology presents. Whether you are already involved in blogging and RSS feeds as a piece of your strategy or are looking to enter into this area, this two-day, double-tracked conference will provide you with a tool box of ideas and proven strategies you can manipulate to fit your needs. Once you review the agenda, you?l realize there are many highlights to this program including:

* Discovering the critical success factors for integrating RSS into your strategy
* Choosing the medium: blogs, podcasting, feeds, video blogs, etc, that reaches your consumer
* Creating a truly targeted campaign based on consumer behavior and preferences with minimal effort
* Capitalizing on Web feeds, blogs, and podcasts to increase awareness

Please review our website for details on the program agenda and information about our advisory panel and speaker faculty.