The 18th World Newspaper Advertising Conference & Expo March 12, 2008

The threat of new digital competition has, for many, evolved into the most lucrative opportunity for newspaper companies to develop new audiences and new, more effective multi-media advertising packages.

Combining the massive brand values and reach of the newspaper with new, more targeted print products, internet, video, mobile and more besides is proving a winning formula for major brands and smaller advertisers alike.

The 2008 World Newspaper Advertising Conference & Expo will help newspapers navigate the maze of opportunities and threats.

Hosted by the Hungarian Newspaper Publishers Association

Conference information provided by konferenciakalauz.hu

Official Website: http://www.wan-press.org/budapest2008/home.php