Talking Your Walk: Getting Value Propositions Right March 24, 2006

http://www.bacnetwork.net

Today, more than ever, buyers demand value for their money. Yet sellers still struggle to identify and communicate their value concretely in sales messages.

Management consultants - who sell intangible services - seem to have the greatest difficulty of all.
Our speaker this month is our long time friend and colleague, Cox Ferrall, CMC, returning for the third in his popular series on prospecting and selling secrets. Cox will show you how to:

* Quantify your offerings-even when they're hard to "dollarize."
* Create a clear, vivid word picture of the tangible benefits you offer.
* Deliver your personal value proposition with integrity.

Cox is a sales-effectiveness coach. He works with company owners who must personally deliver more revenues to their organizations. A top-rated presenter in numerous local and national venues, he is one of the West's most admired public speakers. Reviewers and clients rave about his practical, hands-on approach to selling. Cox presents proven sales tools designed to make a measurable difference in your sales effectiveness - now.

Previously, Cox has spoken to BACN on "Elevator Speeches" and "Telling Your Story." Learn more about him and his services by visiting his new website, www.SalesWisdomNow.com.

Showcase
Richard Friesen - AlphaPresence, www.alphapresence.com

Members' Forum
We will also have our open session in which you can ask a question, make an observation, seek a client or identify a partner for a business opportunity.

COST & REGISTRATION:
$25.
http://www.bacnetwork.net/index.php?option=com_wrapper&Itemid=37

MORE INFO:
Website: http://www.bacnetwork.net
Email: BGage@BAConsulting.net
Phone: 415-499-9222