SXSWi - Panel: How Social Media Can Destroy Your Business Model March 14, 2010

Kami Huyse

While much has been documented about how social media can hurt companies from a marketing perspective, vulnerabilities exist in every area of an organization’s business model. From the lowliest employee to the CEO, social media presents corporate vulnerabilities regardless of rank, title, or department. Risk mitigation strategies are essential.
Questions
Answered:

1. How does my business model intersect with social media?
2. What companies have been negatively impacted by not having an effective social media strategy?
3. What are the social media implications to my business model?
4. How can I create an effective social media risk mitigation strategy?
5. Is the corporate threat of social media a temporary fad or something I need to manage on a long term basis?
6. Why is authenticity important in forming my social media risk mitigation strategy?
7. How can I turn the risks posed by social media into opportunities to better understand and serve my customers?
8. How can I find qualified people to help me deal with social media business risk?
9. What are tools or methodologies I can use to monitor my online presence?
10. What tools are available to determine what is being said about my company and how can I leverage those tools?