Swiss Graphic Design: Precision and Presence July 7, 2009

This year marks the 20th annual Modernism exhibition presented at Wells Fargo Center in downtown Minneapolis. To commemorate the anniversary, Wells Fargo Minnesota has donated a series of 20 Swiss posters - emblematic of the Swiss International Style dating from 1950 to 1985 - to the Minneapolis Institute of Arts. A haven for artists fleeing two world wars, neutral Switzerland formulated a distinct advertising style with special emphasis on the poster format.