SVPMA Workshop - Persuasive Communication - the 3 Most Important Skills You Need Right Now with Juliet Erickson, Author & Consultant August 11, 2012

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Persuasive Communication -- the 3 Most Important Skills You Need Right Now
Speaker: Juliet Erickson, Author and Communication Consultant
Date: Saturday, August 11th
Time: 8:30am - 12noon
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: $25 for members by 8/6, $40 for non-members by 8/6, (ADD $10 for each tier after 8/6)
More info: http://svpma.org/events/workshops/

Presentation:
No matter how strong your idea is, no matter how innovative your product may be, or how important the new project to be done, if you cannot effectively communicate with your cohorts and customers, you will probably not succeed. This workshop will focus on the 3 most critical communication and influencing skills you need to be effective and persuasive in business. We will cover listening and communication styles and test your ability to build rapport quickly and adjust to feedback. A short quiz will enable each person to identify their own style and learn more about how to influence others. This includes communication skills exercises to build gravitas and confidence. We will discuss and practice two different, fundamental structures for building clear and persuasive messages, which will cut the time needed to prepare for important conversations, meetings and presentations, by half. Influencing without authority requires a special ability to focus on what is relevant to the other person. A proven model will be demonstrated for designing your key messages that make impact every time.

About The Speaker:
Juliet is an author and communication specialist. She consults to and coaches international corporate executives and individuals, lectures at Stanford University and has had two books published; The Art of Persuasion (Hodder 2004) and Nine Ways to Walk Around a Boulder (Cathie 2008). An example of one of her high profile accomplishments was coaching and consulting to the London Olympic Bid team during critical visits with the IOC and in the lead up to the final presentation.