SVPMA Workshop - Personal Brand: What It Is and How To Get One with Laura Lowell, Impact Marketing Group March 19, 2011

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Personal Brand: What It Is and How To Get One
Speaker: Laura Lowell, President, Impact Marketing Group
Date: Saturday, March 19th
Time: 8:30am to 12noon
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: $25 for Members or $40 for Non-Members by March 17. Add $10 after March 17
More info: http://www.svpma.org/workshops.html

Topic:
Personal Brand: What It Is and How To Get One

Session Overview:
Personal Branding is not about building a special image for the outside world; it about understands what is truly unique about you - your strengths, skills, values and passions - and using that to differentiate yourself and guide your business & your career.

What do Starbucks, FaceBook, Tiger Woods and Oprah have in common?
>>> They are all strong brands.

In business today, the personal brand is your ticket to success – whether you own a business or are employed by one.

In this workshop, Laura takes you through the proven, three-step THINK.PLAN.ACT. Branding process so that you can learn the secrets of building and communicating a winning personal brand and greatly expand the success of your business, your career, or even your personal life.

Session Topics:
In this workshop you will learn how to:
• Articulate YOUR personal brand
• Position your personal brand as meaningful to the markets you serve
• Determine the best platforms to demonstrate thought-leadership & build networks

You will leave the workshop with your personal road map to success. It includes your Brand Profile and Personal Brand Marketing Plan.

Each attendee will receive a free copy of Laura Lowell’s Amazon bestselling book 42 Rules of Marketing.

About The Speaker:
Laura founded Impact Marketing Group in 2005. Her first book, 42 Rules for Marketing, was an Amazon.com bestseller. Her second book 42 Rules for Working Moms, combined her expertise and her passion, and was featured on Oprah & Friends Radio, The Peter Walsh Show.

During her 20+ year career, Laura worked for Hewlett-Packard where she was the Director of Worldwide Consumer Marketing Communications with responsibility for planning and implementing integrating marketing campaigns across all HP consumer product lines. Earlier in her career, Laura spent several years at Intel Corporation where she was on the start-up team that developed and implemented the Intel Inside branding program. A degree in International Relations prepared her for work assignments in Hong Kong and London, after which she received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.

Laura writes about marketing and branding for ActiveGarage.com and has been featured on Oprah & Friends, ABC, The Huffington Post, and more. Laura is also an active blogger authoring The Rules…According to You about branding and marketing for entrepreneurs. A dynamic speaker, Laura has been a keynote speaker at conferences around the world.

Official Website: http://www.svpma.org/workshops.html