SVPMA Monthly Event - What Every Product Manager Needs to Know about UX with Glen Lipka, VP of User Experience, Marketo January 4, 2012

Organization: SVPMA - Silicon Valley Product Management Association
Topic: What Every Product Manager Needs to Know about UX
Speaker: Glen Lipka, VP of User Experience, Marketo
Date: Wednesday, January 4th
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $30 for pre-registered Non-Members. $40 at the door
More info: http://svpma.org/events/monthly-meetings/

Presentation:
Most companies do not have a strong UX department and most products do not have a pleasant user experience. This is not a coincidence. In this presentation, Glen will describe a better way to organize your team and empower a better user experience for your customers. The recipe for success is not complicated and all of the advice is immediately applicable.

Glen will show actual MRD and PRD examples that you will find surprising in their content as well as WHO is responsible for them. This different process can be employed to increase customer satisfaction, referrals, renewals and most importantly revenue. User Experience is THE differentiator between you and your competition.

In this presentation Glen will cover:
* What is UX?
* The benefits of UX
* Product organizational structure
* Office layout strategies
* Ideal MRDs
* Visual PRDs
* Responsibilities for UX/PM
* UX & project management
* UX problem solving techniques
* Great resources to learn more

About The Speaker:
Glen Lipka is the VP of User Experience at Marketo, a marketing automation SaaS company located in Silicon Valley. He was the first non-founder employee and ran product management and UX for several years of the company's development. Prior to Marketo, Glen was a Senior UI Designer at Intuit, Director of User Experience at Adchemy and started his career running a thirty-person web development company in NYC during the Internet bubble. (Pop!)

Glen has been a pioneer in websites and web applications for over 15 years, pushing the envelope in interactivity on public facing websites to Rich Internet Applications (RIA) for businesses. He speaks frequently on all aspects of building great products on the web, including NYU Stern School of Business and Stanford University.

See more of Glen's work at http://commadot.com

Official Website: http://svpma.org/events/monthly-meetings/