SVPMA Monthly Event - Understanding the Buyer w/ Steven Woods, Eloqua August 3, 2011

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Understanding the Buyer -- How Can You Drive Business with Digital Body Language?
Speaker: Steven Woods, Chief Technology Officer, Eloqua
Date: Wednesday, August 3rd
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $30 for pre-registered Non-Members. $40 at the door
More info: http://www.svpma.org/meetings.html

Presentation:
In the last decade, buyers have undergone a fundamental shift in the way they acquire information, learn about vendors and products, and form opinions on what solution to purchase. With this shift, they no longer need vendor sales teams to educate them and provide required information. This changing dynamic has meant an evolving definition of what success in sales and marketing is driven by. No longer is great copywriting, eye-catching visuals, or a great relationship-building skills sufficient. Today's best revenue teams are investing in understanding buyers based on their digital body language, and using those insights to drive the right action at the right time. Learn from what the best revenue teams of today are doing to drive their businesses.

About The Speaker:
Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction. He was recently named as one of Inside CRM's Top CRM Influencers and recognized by Frost & Sullivan with their GIL prize for Innovation. Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. Prior to cofounding Eloqua, Steven worked in corporate strategy at Bain & Company and engineering at Celestica. Steven holds a degree in Engineering Physics from Queen's University.