SVPMA Monthly Event - Top Ten Principles of Highly Persuasive Messaging with Michael Cannon, CEO, Silver Bullet Group November 3, 2010

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Top Ten Principles of Highly Persuasive Messaging: Objective Criteria Equips Marketing to Accelerate Revenue Growth
Speaker: Michael Cannon, CEO, Silver Bullet Group
Date: Wednesday, November 3rd, 2010
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $30 for pre-registered Non-Members. $40 at the door
More info: http://www.svpma.org/meetings.html

Presentation Summary:
We all want to exert more influence on the customer’s decision to buy. It’s one of the best ways to accelerate revenue growth. The challenge is that most messaging--and the collateral and campaigns it goes into--is ineffective in this regard. The current approach is not working well, as documented in numerous research reports.

In this session you will learn about a breakthrough approach that will help you create the most persuasive customer messaging and accelerate your success.

Specifically you will learn:
• The root cause of ineffective customer messaging
• The five primary categories of customer messaging and their relative influence on the customer’s decision to buy
• Why you are not using the most persuasive category of customer messaging, even if you think you are
• The true impact of using ineffective customer messaging
• Ten objective principles you can use immediately to evaluate your current messaging and create your most persuasive messaging

Speaker Biography:
Michael Cannon is an internationally renowned sales and marketing effectiveness expert, dynamic speaker, and best-selling author, most recently coauthoring with Jay Conrad Levinson (Guerrilla Marketing), et al., Marketing Strategies That Really Work! Promote Your Way to Millions. An expert in working with B2B companies to increase revenue, profits, and market share, Michael has assisted hundreds of companies, as big as AT&T and as small as a one-person startup, to increase revenues up to 1,300%! He has over 20 years of sales and marketing, management, and founder’s experience in the enterprise software, telecommunications, wireless, training, and professional services industries and has held positions ranging from Account Executive to VP of Sales to CEO.

Michael is founder of the Silver Bullet Group and creator of the hugely successful Silver Bullet Sales Messaging™ System, a proven, proprietary methodology for dramatically improving the quality of B2B messaging. He has addressed numerous audiences around the world, including Entrepreneur Magazine Sales and Marketing Radio Show, the American Marketing Association, the Silicon Valley Product Management Association, the San Jose Silicon Valley Chamber of Commerce, Vistage International, and many more.

Official Website: http://www.svpma.org/meetings.html