SVPMA Monthly Event - The Marketing Side of Agile: 10 Secrets for Success with Ronald Brown, CEO, United Keys September 7, 2011

Organization: SVPMA - Silicon Valley Product Management Association
Topic: The Marketing Side of Agile: 10 Secrets for Success
Speaker: Ronald Brown, CEO, United Keys
Date: Wednesday, September 7th
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $30 for pre-registered Non-Members. $40 at the door
More info: http://www.svpma.org/meetings.html

Presentation:
Leading companies bring in over twice the revenue from new products as their less-successful peers. What do they know that the rest of us do not?

Successful entrepreneur and author Ronald Brown set out to answer this question. He dug through 60 years of industry research about product success, which he augmented with developer interviews in a wide range of companies.

Successful companies spend much more time figuring out how to be more innovative. Small Agile development teams have emerged as a cornerstone strategy - their organizational design, which encourages discovery, experimentation, and self-governance, produces significant benefits, not least of which is speed. When Agile teams are employed, parent companies (or investors) get more innovation attempts per dollar. But in leading companies, Agile-like teams are only the start, not the end, of the pursuit of innovation. NPD leaders have recognized that Agile teams still lack critical knowledge about what makes products successful from a marketing standpoint. No surprise; these agile teams are made up of developers, who are mostly engineers.

Ron Brown will discuss 10 core strategies, many of which are not readily apparent, that leaders take to give them their significant competitive edge.

About The Speaker:
Ron Brown has an extensive background in technology and consumer marketing. He is currently the CEO of United Keys, Inc. (www.unitedkeys.com). Ron started his career at Nestle and learned the principles of professional creative problem solving at international ad agencies J. Walter Thompson and BBDO. At JWT, Brown managed the HP computers and printers businesses. As VP Corporate Marketing at Wyse Technology, he gained global channels, distribution, and corporate marketing experience. As president at eFax.com, he built one of the fastest growing consumer internet sites. Brown is a patent holder, corporate spokesperson, and author of a book on promoting creativity and innovation at the team level.