SVPMA Monthly Event - Starting from Scratch with Mike Tschudy, Vice President, SAP February 1, 2012

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Starting from Scratch?; Lessons Learned From Trying to Create Software as a Service at SAP
Speaker: Mike Tschudy, Vice President, SAP
Date: Wednesday, February 1st
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for members. $30 for pre-registered non-members before the day of the event. $40 on the day of the event
More info: http://svpma.org/events/monthly-meetings/

Presentation:
SAP is arguably one of the leaders in the creation of enterprise on premise software to run large enterprises globally.

Maintaining this distinction requires that all aspects of the SAP value chain work in concert. The competition to introduce new products into this process engine is intense, but things get real interesting when you also try to introduce a new business model/product as well -- software as a service.

This session will discuss factors considered and lessons learnt as SAP introduces SaaS in its portfolio.

Mike will share real examples about the innovative approaches that were taken regarding people, products and processes used to bring a "market redefining" software as a service applications to SAP customers. Mike's experiences will be relevant to large and mid-size companies of all types trying to innovate outside the core.

About The Speaker:
Mike Tschudy has been creating breakthrough products and technologies from a human perspective with some of the largest companies in the world as well as a number of very small start-ups over his 20 year career. Mike has driven innovation in healthcare, mobile, automotive, consumer, and enterprise software development. His range of experience provides a unique viewpoint on the highly dynamic intersection of users, technology, and business.

Mike is currently the VP of the Product Design Group at SAP, whose charter is to design and build products that will redefine the market. The Product Design Group is a multidisciplinary group that rapidly designs, builds, and iterates across the entire product lifecycle, to create next-generation OnDemand products and services for SAP.

Mike has had product design, product management, and executive roles at Apple, Cisco, Daimler-Benz, eBay, GE, and WebMD.