SVPMA Monthly Event - Practical Pricing Tips for Driving Profitable Growth with David Mok, Seagate February 2, 2011

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Practical Pricing Tips for Driving Profitable Growth
Speaker: David Mok, Senior Manager, Worldwide Pricing, Consumer Solutions, Seagate Technology
Date: Wednesday, February 2nd
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $30 for pre-registered Non-Members. $40 at the door
More info: http://www.svpma.org/meetings.html

Topic:
Practical Pricing Tips for Driving Profitable Growth

Presentation :
Where do you begin when faced with slowing growth and declining margins? It seems that every deal becomes a major battle where you have to practically meet the competitor’s price to win. This is a complex and challenging environment you may find yourself in, but it is really not so uncommon. Companies can invests more and more into their products and solutions, yet find price erosions to be accelerating from product generation to generation. This puts pressure on profit and ROI. We will examine some pricing concepts, practices, and tips where you can apply them immediately to your situation and deliver top and bottom line improvements.

In this session, attendees will:
• Learn the fundamentals of profitable pricing
• Understand how to do better cost-plus and market-based pricing
• Find out what is value-based pricing and how do you use it with products, software, and services
• Considerations in defining your enterprise software pricing metric
• Gain insights to various pricing strategies and considerations throughout the product life cycle
• Receive a few tips on pricing new products

About The Speaker:
David Mok manages the worldwide retail pricing team for Seagate’s $1B branded storage solutions business. At Seagate, he helped turned a barely profitable situation into a strong and sustainable gross profit business within a year. During this time, the retail channel business posted the highest profit in Seagate’s six-year branded solutions history.

Prior to Seagate, David was at Xilinx where he led transformational pricing efforts, deployed pricing software, architected the company’s global pricing model, and developed pricing strategies across a broad spectrum of semiconductor products for a $2B business. He also managed the communications segment marketing team and led value-based pricing efforts using solutions. He was a product manager for an advanced platform system-on-chip semiconductor product family. David teaches a pricing course at the University of California, Berkeley (Ext) and has been speaking professionally on the subject of pricing at various conferences throughout the country. David began his career as a naval officer aboard an attack submarine where he conducted missions vital to the national security of the United States.