SVPMA Monthly Event - Marrying analytics and design with Aaron Forth, Mint.com June 4, 2008

Organization: SVPMA - Silicon Valley Product Management Association
Topic: Marrying analytics and design for a compelling user experience
Speaker: Aaron Forth, VP Product, Mint.com
Date: Wednesday, June 4th, 2008
Time: 6:30pm - 9pm
Location: Network Meeting Center at the TechMart - 5201 Great America Parkway, Santa Clara
Cost: Free for Members. $20 for pre-registered Non-Members. $25 at the door.

Presentation:
Great products not only address critical needs but do so with grace and style. There are no exceptions for consumer internet applications as users expect the performance of a desktop application with the accessibility and experience that are only enabled in web applications. Advances in front-end web technologies, data aggregation, statistical analysis and web analytics are creating the necessary infrastructure to deliver a compelling user experience. Leveraging these technologies does not guarantee success, but when used in conjunction with focus on design, coupled with unyielding attention to the user’s experience, the results can shine.

In this session we discuss and look at practical examples on how Mint.com is marrying design and analytics to deliver a compelling user experience.

Speaker:
Aaron brings more than 10 years’ of product development and product management experience to Mint. Prior to joining Mint, Aaron held several leadership positions at eBay and Half.com (acquired by eBay Inc.). Most recently, as Director of Advertising, Aaron was responsible for product strategy, design and product development. Aaron has a background in multivariate testing used to drive analytically based decisions around product design, improved user experience and strategic partnerships. Prior to working in advertising, Aaron managed Internet marketing and product management teams, focused on search engine marketing, search engine optimization and affiliate marketing. Aaron’s career in software was established at Kana Communications, Inc., a CRM software start-up. He holds a bachelor’s degree in Earth Sciences from University of California, Berkeley.

Official Website: http://svpma.org/meetings.html