SVPMA Monthly Event - How to Prioritize Your Products with Michael Menard, President, The GenSight Group April 1, 2009

Organization: SVPMA - Silicon Valley Product Management Association

Topic: How to Prioritize Your Products Within and Across Strategic Business Units

Speaker: Michael Menard, President, The GenSight Group

Presentation:
Product prioritization and selection is the most critical, least understood and most common mishandled aspect of business today. The products you select today define who you will be tomorrow.

In this session attendees will learn:
How to create and define product prioritization criteria
How to merge objective and subjective product prioritization criteria
The power of data visualization and multi-variant product prioritization
How to optimize the Product Portfolio while comprehending resource constraints and Must-Do products
How to prioritize within a new product stage-gate business process
How to prioritize products across business units that compete for resources

Speaker:
Mr. Menard is President and co-founder of The GenSight Group, the recognized leader in the field of Product Selection and Resource Optimization. Michael is also the creator of The GenSight Group’s Project Portfolio Management methodology which has been implemented into leading corporations around the world including Johnson and Johnson, US Department of Energy, Coca-Cola, Sun Chemical and British Telecom to name a few. Prior to forming The GenSight Group Michael was VP of Engineering for Johnson and Johnson.

Mr. Menard and his work have been featured in such publications as the Harvard Management Update, the Journal of the American Management Association, Business 2.0 and PharmaVoice. A frequent speaker at industry conferences, leading corporations and universities, Mr. Menard has demonstrated a unique capability and passion for product development and innovation and has been awarded 16 Patents.

Official Website: http://www.svpma.org/meetings.html