SVForum E-Commerce Event - Day in the Life of a Coupon February 1, 2012

Day in the Life of a Coupon - Virtual Currency & Loyalty tool
Background:
Consumers want savings and online sellers are eager to compete for their business. Brands have found that while consumers are happy to spread word of mouth and re-tweet messages, when it comes to converting users to buyers, even the loyal customers want deals as a trigger to make a purchase. Coupons are a useful tool for Brands and Retailers to raise the customer conversion rate.

Coupons can be used to both incentivize purchases from new customers and reward existing customers for their loyalty. Coupons provide a tried and tested virtual currency that is conveniently flexible and fungible for both brands and customers. They can be exchanged between merchants and customers across a multitude channels, media, geographies, formats, time durations, and promotions

Speakers:

Michael Amar, CEO, Ifeelgoods.com
Michael Amar is the co-founder and CEO of Ifeelgoods. Michael has spent the last decade at the intersection of online media, retail and innovative technologies.

Jitendra Gupta, CEO, Punchh
Jitendra Gupta is the CEO and co-founder of Punchh. Previously Jitendra founded and sold SezWho, a widely distributed and used consumer/social media ratings and reputation product.

Tom Cornelius, CEO, Adility
Tom Cornelius is the co-founder and CEO of Adility. Adility is a technology company headquartered in San Francisco enabling online to offline commerce transactions.

Moderator: Ritu Malhotra / Benjamin Hautefeuille

Official Website: http://www.svforum.org/index.cfm?fuseaction=Calendar.eventDetail&eventID=14094&pageId=471